While search engine marketing may be the most efficient direct advertising on the planet, costs are rising dramatically as more and more digital marketers use search as the primary means of driving traffic to their websites. One SEM client found he was competing with nearly twelve hundred other advertisers for the very same keyword. This kind of online competition is driving bid prices skyward and without a skilled, technically competent SEM pilot like Resolute, you can be sure you're paying too much for your SEM traffic. Resolute's SEM managers have been battling Google, Yahoo, and MSN search algorithms for years, writing custom bid management routines to extract the most efficient buys on behalf of their clients.
Resolute Reporting:
Resolute Digital offers near real time reporting through our executive summary dashboard - combining paid search, natural search, and website analytics to determine the overall success rate of your online media strategy, campaign or initiative.
Custom bid management. Resolute customized software optimized bids in real time for a B2B ecommerce vendor, resulting in a 50% drop in the cost to acquire customers while increasing daily volume.
Resolute's commitment to transparency and real time reporting meant that it was able to discover a client's website lost its Internet service. SEM buys were immediately paused, potentially saving thousands of dollars.
360-degree feedback loops from proprietary automated campaign and bid management and web analytics allows Resolute's clients to compete with cutting-edge technology and maximize the ROI on their SEM investment.
Keyword identification. Resolute used Google Analytics historical keyword logs to create a longtail campaign in excess of 300,000 keywords, driving the average cost per page view from $0.15 to $0.006 in just three months.